The design brief from the client was to design a cycling jersey top for the charity biking event A’Montagna. The client wanted a bold, Italian vintage inspired style cycling jersey that honours Italian cycling history whilst being modern enough that it fits with present day. The client wanted a branding style and assets for A’Montagna which could be used on promotional and marketing materials for the event.

Through research and development I created the mountain vectors in Adobe Illustrator and then mocked up varying colour-ways in Adobe Illustrator using a generic cycling jersey template.  

The end result was a classy, bold and elegant cycling jersey design with two different colour options that honour the branding theme for the event.