BLACK LIBRARY
Through plenty of research and getting under the skin of the new collection I started to play around with furs and textures and looking into how I could incorporate the ‘wild’ part into the branding; which would really set it apart from collections done previously. Incorporating the gold scratch and using different animal textures to signify the difference between products this was a subtle way of guiding the customer to certain products. Keeping the core text simple whilst creating powerful posters that can really set the line of cosmetics on the market.
An opportunity arose to design and create the branding for a new collection of cosmetics within Bobbi Brown cosmetics. For the new line named “The Wildcat collection”, I was tasked to create the full visual identity of this branding. This would be showcased in packaging, posters and a brochure of the new collection.
The result is a classic branding style which keeps the core branding colours of black and cream however with an edge by incorporating textures of other elements. Overall the result is a set of classic and edgy branding which is powerful in presence and sets itself apart from other collections previously done by Bobbi Brown cosmetics
PROJECT TYPE
-eBook cover design
-Vector illustration
ROLE
Graphic Designer
TOOLS USED
- Adobe Photoshop
- Adobe Illustrator
YEAR
2023
E-BOOK COVERS
SANTARELLI
CRAFT
The opportunity arose to create branding identity for a start-up furniture business. The client wanted a logo with branding identity and a set of social media banners and assets that they could launch on various social media platforms. They also wanted banners and assets to put on their Etsy shop aswell.
My research and inspiration was mainly centered around making a feature of the ‘S’ in Santarelli Craft and being inspired by classical lettering and crests. The intitial designs covered a broad range of ideas which I presented to the client. The client preferred the ‘SC’ mixture that was more modern in look. I took this concept and developed it further playing around with different fonts, borders and features.
To help the client make an informed decision, I mocked up the four final design ideas in three different colour-ways to help show how the overall branding would look. I also mocked up each design in how it would look burnt onto wood. The final design chosen was option A with colourway 3. A simple, classy and distinctive design which the client was very happy with. The final handover pack included banners and profile pictures for their Instagram, Facebook and Etsy shop, aswell as full branding info and font packs incase they need any future design work doing.
PROJECT TYPE
- Logo design
- Branding
- Social media package
ROLE
Graphic Designer
TOOLS USED
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
YEAR
2021
FREELANCE PROJECT - START-UP BUSINESS
FINAL DESIGN
The client was inspired by vintage style branding and signage with a slight Italian twist. They wanted the logo to work well with being converted into a ‘branding iron’ which they would use as their signature on all their furniture pieces.
WEB BANNERS
