BRANDING
BOBBI BROWN COSMETICS
An opportunity arose to design and create the branding for a new collection of cosmetics within Bobbi Brown cosmetics. For the new line named “The Wildcat collection”, I was tasked to create the full visual identity of this branding. This would be showcased in packaging, posters and a brochure for the new collection.
Through plenty of research and getting under the skin of the collection, I started to play around with textures and looking into how I could incorporate the ‘wild’ part into the branding; which would really set it apart from collections done previously within the Bobbi Brown brand. Incorporating the gold scratch and using different animal textures to signify the difference between products this was a subtle way of guiding the customer to certain products. Keeping the core text simple whilst creating powerful posters that can really set the line of cosmetics on the market.
The result is a set of classic and edgy branding which is powerful in presence and sets itself apart from other collections previously done by Bobbi Brown cosmetics.
PROJECT TYPE
-Packaging design
-Brochure design
- Poster design
-Branding
ROLE
Graphic Designer
TOOLS USED
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
YEAR
2008
COLLEGE PROJECT - FINAL YEAR PROJECT
WILDCAT COLLECTION
WILDCAT COLLECTION
PANTHER
The Panther range is for all our felines blessed with gorgeous locks and rich, warm skin tones.
'For Panthers no matter how dark or light your skin is you can wear a range of colours for your eyes. Panthers can get away with wearing bright colours. Panthers look stunning with golds and bronzes and silver for those of you who don’t like gold.
The effect is classy yet glamourous and can work for day and night-time looks. For the lips, panthers should look out for deep reds to give a dramatic look. But for a more feminine feel, light pinks are a good choice. But the right shade of pink is the key. For a natural daytime look, try using a nude coloured lipstick thats a similar shade to your lips.'
WILDCAT COLLECTION
TIGER
The Tiger range is for all our felines blessed with pale skin and fiery, copper locks.
For Tigers, no matter how pale or warm your skin tone, you can wear a range of colours. For all you Tiger girls out there you suit browns and earthy colours. These earthy tones will help bring out the natural warm tones in your skin and will work wonders with your hair.
For a more glamourous look, go for subtle bronzes and golds. For lips, tigers can wear many different shades of pink depending on your skin tone. For a more glamourous look, pick a statement red lipstick. Red lips with red hair make for a show-stopping look!
WILDCAT COLLECTION
LION
The Lion range is for all our felines blessed with fair skin and golden locks.
'For Lions, no matter how warm or fair your skin is, you can wear a range of colours. Look out for light pastel colours for a spring daytime look, then move to a deep bold smokey eye with blues and silvers for a glam evening look. For you Lions who have warmer skin tones, coppers and bronzes are a perfect enhancement.
Pastel blues and coppers are a must have in any Lion’s make-up bag. For the lips, Lions can wear many different shades of pink depending on the tone of your skin. Try a soft nude for a sophisticated daytime look and a bold hot pink for a statement lip.'
WILDCAT COLLECTION
JAGUAR
The Jaguar range is for all our felines blessed with deep olive skin and rich, dark hair.
'For Jaguars no matter how warm or cool your skin tone is you can wear a range of colours. For all you Jaguar girls, shades of green are your friend! These greens give a warm balance between the shade of your hair and the colour of your skin.
For a more glamourous look, look out for dark browns and coppers. For lips, Jaguars can wear many shades of pink depending on the tone of your skin. For a more glamourous look a deep, rich red lipstick is a winner and a staple for any Jaguar’s make-up essentials.'
DESIGN FEATURES
FINAL BRANDING ELEMENTS
RICH BLACK
PANTONE: 547C
CMYK: 23 29 33 0
RGB: 197 176 162
HEX: #0C5B0A2
CREMA
PANTONE: 122C
CMYK: 2 0 20 0
RGB: 252 250 212
HEX: #FCFAD4
MINK
PANTONE: 547C
CMYK: 23 29 33 0
RGB: 197 176 162
HEX: #0C5B0A2
RESEARCH & DEVELOPMENT
INITIAL SKETCHES & IDEAS
The early sketches and development I focused on a more vintage vibe to the campaign and illustrating the faces for the wildcat collection. Using simple mediums of watercolour and inks aswell as playing around with mixed media. This was a lot of fun to do and drawing most of my illustrative style from Gil Elvgren.
SANTARELLI CRAFT
The opportunity arose to create branding identity for a start-up furniture business. The client wanted a logo with branding identity and a set of social media banners and assets that they could launch on various social media platforms. They also wanted banners and assets to put on their Etsy shop aswell.
My research and inspiration was mainly centered around making a feature of the ‘S’ in Santarelli Craft and being inspired by classical lettering and crests. The intitial designs covered a broad range of ideas which I presented to the client. The client preferred the ‘SC’ mixture that was more modern in look. I took this concept and developed it further playing around with different fonts, borders and features.
To help the client make an informed decision, I mocked up the four final design ideas in three different colour-ways to help show how the overall branding would look. I also mocked up each design in how it would look burnt onto wood. The final design chosen was option A with colourway 3. A simple, classy and distinctive design which the client was very happy with. The final handover pack included banners and profile pictures for their Instagram, Facebook and Etsy shop, aswell as full branding info and font packs incase they need any future design work doing.
PROJECT TYPE
-Logo design
-Branding
- Social media package
ROLE
Graphic Designer
TOOLS USED
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
YEAR
2021
FREELANCE PROJECT - START-UP BUSINESS
FINAL DESIGN
The client was inspired by vintage style branding and signage with a slight Italian twist. They wanted the logo to work well with being converted into a ‘branding iron’ which they would use as their signature on all their furniture pieces.
DESIGN FEATURES
FINAL BRANDING ELEMENTS
ICE BLUE
PANTONE: 20-0081 TPM
CMYK: 3 0 0 5
RGB: 235 242 242
HEX: #EBF2F2
GREY BLUE
PANTONE: 20-0010 TPM
CMYK: 17 5 0 55
RGB: 95 109 115
HEX: #5F6D73
MOCHA
PANTONE: 20-0099 TPM
CMYK: 0 21 33 45
RGB: 140 111 94
HEX: #8C6F5E
WARM SAND
PANTONE: 20-0025 TPM
CMYK: 0 13 29 25
RGB: 191 166 136
HEX: #BFA688
RESEARCH & DEVLOPMENT
INITIAL SKETCHES
DEVELOPED DESIGNS
RICE PAPER
An opportunity arose to create the visual identity for ‘Rice Paper’ a Vietnamese street food eatery based in Barcelona. The company wanted to branch out their business into a high-street chain of eateries that could grow into a global brand. The client wanted bespoke illustrations, which had a strong essence of Vietnamese style and culture in the branding. This needed to work across multiple channels and print material such as packaging, signage and large scale POS displays, which could be used at pop-up stalls in street food markets.
Focusing mainly on the core branding, I began with exploring the style and essence of traditional Vietnamese street food. I began to illustrate and concept key elements that are synonymous with Vietnamese street food such as shrimps, calligraphy, rice paper etc. Combing this illustrative style with water colour and inks I developed the illustrations in Adobe Illustrator and started to create vectors from the illustrations. Once I provided a few concepts and branding variations I began to illustrate these within packaging, signage, large scale vinyl graphics as well as POS.
The final result is a modern and playful brand identity that is truly unique to Rice Paper, which can be easily identified across multiple channels across both print and digital media.
PROJECT TYPE
- Branding design
- POS and retail display design
- Packaging design
ROLE
Graphic Designer
TOOLS USED
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
YEAR
2022
FREELANCE PROJECT - START-UP BUSINESS
FINAL DESIGN
DESIGN FEATURES
FINAL BRANDING ELEMENTS
GREEN
PANTONE: 122C
CMYK: 52 0 84 0
RGB: 133 198 93
HEX: #85C65D
SAND
PANTONE: 547C
CMYK: 94 17 54 52
RGB: 6 50 63
HEX: #06323F
SUNRISE YELLOW
PANTONE: 2010C
CMYK: 2 38 100
RGB: 6 50 63
HEX: #FCD55E
CHARCOAL
PANTONE: 2235C
CMYK: 80 24 39 2
RGB: 32 147 154
HEX: #20939A
SOFT PINK
PANTONE: 547C
CMYK: 0 23 18 0
RGB: 251 205 194
HEX: #FBCDC2
SALMON
PANTONE: 122C
CMYK: 0 47 22 0
RGB: 246 157 163
HEX: #F69DA3